Micro-Influencers and Social Credibility – How to Reach Your Audience in 2025
Micro-Influencers and Social CredibilityHow to Reach Your Audience in 2025Instead of large influencers, micro-influencers with smaller but more engaged communities are taking th
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ChatGPT 5 – What’s New and What It Means for the Marketing World
ChatGPT 5What’s New and What It Means for the Marketing WorldChatGPT 5 takes AI to the next level in content creation, campaign optimization, and customer communication. This
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The Intersection of AI and ESG in Marketing – How SMEs Can Win by Combining the Two Trends
The Intersection of AI and ESG in MarketingHow SMEs Can Win by Combining the Two TrendsAI and ESG each offer substantial business benefits on their own—but merging them in mar
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Green-Focused Marketing Strategy for SMEs – Building Authentic ESG Communication
Green-Focused Marketing Strategy for SMEsBuilding Authentic ESG CommunicationESG (Environmental, Social, Governance) is no longer just for corporations. More SMEs are realizing
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Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEs
Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEsGenerative AI is no longer just for marketing campaigns—it’s a vital tool for internal proce
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Data-Driven, Personalized Marketing Campaigns – How to Double Your Campaign Effectiveness
Data-Driven, Personalized Marketing CampaignsHow to Double Your Campaign EffectivenessThe classic “same message to everyone” marketing model is outdated. Consumers’ attent
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New opportunities for SMEs: Voluntary ESG reporting standard for competitive advantage
New opportunities for SMEs:Voluntary ESG reporting standard for competitive advantageA historic step has been taken in the field of sustainability reporting by European small an
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Slow digital transition: half of Hungarians do not use AI at all in their work
Slow digital transition:Half of Hungarians do not use AI at all in their workA survey conducted by the Hungarian Institute of Information and Communication Technologies (GKI) in
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Expectations Adjusted to Reality: Government Forecasts 1% GDP Growth for 2025
Expectations Adjusted to Reality:Government Forecasts 1% GDP Growth for 2025A significant turnaround has occurred in Hungarian economic policy: Márton Nagy, Minister of Nationa
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Significant Relief for Hungarian Companies: ESG Reporting Obligation Postponed
Significant Relief for Hungarian Companies:ESG Reporting Obligation Postponed A significant turn of events has occurred in reducing the administrative burdens on Hungarian comp
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DEEPSEA Hungary: International Ecosystem-Building Program Launched in Hungary
DEEPSEA Hungary: International Ecosystem-Building Program Launched in HungaryWorld-Class Ecosystem Building in HungaryThe Hungarian innovation environment receives significant s
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Leadership Change at Microsoft Hungary: New Era in Digital Transformation
Leadership Change at Microsoft Hungary:New Era in Digital TransformationContinuity and Innovation at Microsoft HungaryThe leadership change at Microsoft Hungary is not merely a
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Hungarian Innovation in Green Building: AI-Based Sustainabot Revolutionizes Building Certification
Hungarian Innovation in Green Building:AI-Based Sustainabot Revolutionizes Building CertificationRevolutionary Technology in the Hungarian Construction IndustryThe Hungarian con
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No Sustainability Without HR: The Strategic Engine of ESG in Companies
No Sustainability Without HR: The Strategic Engine of ESG in CompaniesHR's New Role in SustainabilityCorporate sustainability is no longer just an environmental issue or marketi
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Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs’ Daily Operations
Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs' Daily OperationsThe Future is Here: AI in Hungarian BusinessesThe roundtable discussion held at
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Banking Paradigm Shift: New Financing Opportunities for Solar Panel Investments
Banking Paradigm Shift: New Financing Opportunities for Solar Panel InvestmentsParadigm Shift in Bank LendingPreviously inaccessible financing opportunities are opening up for H
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New Opportunities in the Demján Sándor Capital Program: Significant Changes for SMEs
New Opportunities in the Demján Sándor Capital Program: Significant Changes for SMEsRevolutionary Changes in Hungarian SME FinancingA new era has begun for small and medium-si
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155 billion forint EU program: supporting the green and digital transition of SMEs
A new era is beginning for Hungarian small and medium-sized enterprises in the field of green and digital transition. Under the GINOP Plusz-1.4.5-25 National Champions loan prog
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László Palkovics: AI education in schools from September, 15% GDP growth target
László Palkovics, the government commissioner responsible for artificial intelligence, presented the most important elements of Hungary's AI strategy in a comprehensive interv
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Last week to claim minimum wage compensation: HUF 37,459 per employee
An important deadline is approaching for Hungarian employers: the minimum wage increase compensation support can be applied for until July 31. This program was established as a
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