A variety of marketing tools and AI-based software enable G2A Marketing to serve its customers more efficiently, quickly and creatively. Integrating AI into the agency's processes helps automate routine tasks, increase productivity, and achieve better campaign results, all in a cost-effective manner.
Technologies for marketing
Purpose: Analyzing website traffic data, tracking user behavior.
How it's used in marketing: Analyzing traffic sources, tracking conversions, optimizing user journeys.
Client advantage: Helps to understand where visitors come from, which marketing channels work best, and which areas need improvement to boost customer acquisition.
Purpose: Creating and managing PPC campaigns on Google Search and its partner network.
How it's used in marketing: Running paid ads on Google’s network, showing targeted ads based on keywords.
Client advantage: Rapidly increases website traffic, creates tailored ads for targeted audiences, maximizing cost-efficiency in customer acquisition.
Purpose: SEO analysis, keyword research, competitor analysis.
How it's used in marketing: Developing SEO strategies, assessing competitor strengths and weaknesses.
Client advantage: Helps optimize partner websites, achieving better search engine rankings, and generating more organic traffic.
Purpose: Marketing automation, CRM, and email marketing management.
How it's used in marketing: Managing customer relationships, creating automated marketing campaigns, segmenting email lists.
Client advantage: Increases efficiency, allows personalized communication, and helps maintain connections with existing and potential customers.
Purpose: Social media management, post scheduling, managing multiple platforms in one place.
How it's used in marketing: Scheduling social media content in advance, coordinating campaigns across multiple platforms.
Client advantage: Optimized social media presence, consistent messaging, time- and cost-efficient management.
Purpose: Graphic design, quick and easy creation of visual content.
How it's used in marketing: Quickly creating social media posts, ads, and website visuals.
Client advantage: Professional graphic elements, simple and cost-effective implementation of visual campaigns, resulting in a consistent and attractive brand image.
Purpose: Creating email marketing campaigns, automation, list management.
How it's used in marketing: Sending newsletters, promotions, automating and segmenting email campaigns.
Client advantage: Helps increase conversion rates and maintain relationships with existing customers, while automated campaigns save time and improve efficiency.
Purpose: Project management, tracking tasks, coordinating team efforts.
How it's used in marketing: Planning campaigns, tracking team tasks, managing client-specific projects.
Client advantage: Improved organization, faster campaign execution, clearer processes ensuring marketing plans are completed on time.
Purpose: SEO and backlink analysis, backlink research, competitor analysis.
How it's used in marketing: Monitoring website SEO performance, analyzing competitors, identifying link-building opportunities.
Client advantage: Strengthens online presence, drives more organic traffic to the website, increases credibility and search engine visibility.
Purpose: Website building, content management.
How it's used in marketing: Quickly and cost-effectively developing partner websites, creating SEO-friendly structures.
Client advantage: Easy-to-use, customizable websites that meet modern digital marketing needs and can be expanded continuously.
Purpose: Creating and editing graphic and video content (e.g., Photoshop, Illustrator, Premiere Pro).
How it's used in marketing: Producing visual and video materials for campaigns.
Client advantage: High-quality, unique content that differentiates the brand from competitors, providing visually appealing marketing materials.
AI - Artificial Intelligence
Purpose: Content generation, automating client communication, creative writing, running chatbots.
How it's used in marketing: Generating blog posts, social media content, campaign ideas, setting up chatbots to enhance customer service efficiency.
Client advantage: Faster and more cost-effective content creation, immediate response capability for clients, creative solutions for marketing campaigns.
Purpose: Intelligent customer service assistant, answering questions, automating simpler tasks.
How it's used in marketing: Direct communication with clients, supporting chatbot systems, creating FAQ pages, real-time customer assistance.
Client advantage: Increases customer satisfaction with immediate response capability, minimizes human resource needs for simple customer service tasks.
Purpose: AI-powered copywriting for content marketing, creating email templates, generating ad copy.
How it's used in marketing: Producing newsletters, blog posts, PPC ads, and social media content quickly and creatively.
Client advantage: High-quality, quickly generated text content helps launch and sustain campaigns more efficiently, delivering personalized messages to clients.
Purpose: AI-powered video creation by converting blog and article content into video format.
How it's used in marketing: Creating short, attention-grabbing videos for social media and landing pages.
Client advantage: Quickly produces visually appealing video content from existing text materials, helping to enhance visual storytelling and increase engagement.
Purpose: AI-assisted SEO-optimized content writing, keyword analysis, and suggestions for better rankings.
How it's used in marketing: Writing SEO-friendly content for websites and blogs, optimizing content to meet search engine requirements.
Client advantage: Helps increase organic traffic, ensuring content meets the latest SEO requirements.
Purpose: AI-based copywriting for email campaigns, ads, and social media posts.
How it's used in marketing: Writing email marketing and ad copy, providing automated suggestions for A/B testing for better performance.
Client advantage: Increases email open and click-through rates with optimized copy, enabling personalized communication.
Purpose: Optimizing ads using AI to find the best target audience.
How it's used in marketing: Running and optimizing PPC campaigns, AI-powered audience segmentation.
Client advantage: Better targeting, lower cost, and higher conversion rates in ads as AI quickly identifies the most valuable audience.
Purpose: AI-powered text translation, quickly producing multilingual content.
How it's used in marketing: Creating multilingual content for international clients, translating websites and marketing materials.
Client advantage: Accurate and fast translations allow easy access to international markets, enabling global expansion.
