Visualizing Sustainability Data – How to Make Your Green Achievements Understandable
Visualizing Sustainability DataHow to Make Your Green Achievements UnderstandableSustainability reports are becoming increasingly important for SMEs, but raw data alone rarely g
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Predictive Marketing with AI – How to Read Your Customers’ Minds
Predictive Marketing with AIHow to Read Your Customers’ MindsPredictive marketing is the next level of data-driven marketing, where AI doesn’t just analyze past data but for
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Micro-Influencers and Social Credibility – How to Reach Your Audience in 2025
Micro-Influencers and Social CredibilityHow to Reach Your Audience in 2025Instead of large influencers, micro-influencers with smaller but more engaged communities are taking th
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ChatGPT 5 – What’s New and What It Means for the Marketing World
ChatGPT 5What’s New and What It Means for the Marketing WorldChatGPT 5 takes AI to the next level in content creation, campaign optimization, and customer communication. This
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Green-Focused Marketing Strategy for SMEs – Building Authentic ESG Communication
Green-Focused Marketing Strategy for SMEsBuilding Authentic ESG CommunicationESG (Environmental, Social, Governance) is no longer just for corporations. More SMEs are realizing
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Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEs
Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEsGenerative AI is no longer just for marketing campaigns—it’s a vital tool for internal proce
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Data-Driven, Personalized Marketing Campaigns – How to Double Your Campaign Effectiveness
Data-Driven, Personalized Marketing CampaignsHow to Double Your Campaign EffectivenessThe classic “same message to everyone” marketing model is outdated. Consumers’ attent
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New opportunities for SMEs: Voluntary ESG reporting standard for competitive advantage
New opportunities for SMEs:Voluntary ESG reporting standard for competitive advantageA historic step has been taken in the field of sustainability reporting by European small an
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Slow digital transition: half of Hungarians do not use AI at all in their work
Slow digital transition:Half of Hungarians do not use AI at all in their workA survey conducted by the Hungarian Institute of Information and Communication Technologies (GKI) in
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Expectations Adjusted to Reality: Government Forecasts 1% GDP Growth for 2025
Expectations Adjusted to Reality:Government Forecasts 1% GDP Growth for 2025A significant turnaround has occurred in Hungarian economic policy: Márton Nagy, Minister of Nationa
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Significant Relief for Hungarian Companies: ESG Reporting Obligation Postponed
Significant Relief for Hungarian Companies:ESG Reporting Obligation Postponed A significant turn of events has occurred in reducing the administrative burdens on Hungarian comp
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DEEPSEA Hungary: International Ecosystem-Building Program Launched in Hungary
DEEPSEA Hungary: International Ecosystem-Building Program Launched in HungaryWorld-Class Ecosystem Building in HungaryThe Hungarian innovation environment receives significant s
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Leadership Change at Microsoft Hungary: New Era in Digital Transformation
Leadership Change at Microsoft Hungary:New Era in Digital TransformationContinuity and Innovation at Microsoft HungaryThe leadership change at Microsoft Hungary is not merely a
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Hungarian Innovation in Green Building: AI-Based Sustainabot Revolutionizes Building Certification
Hungarian Innovation in Green Building:AI-Based Sustainabot Revolutionizes Building CertificationRevolutionary Technology in the Hungarian Construction IndustryThe Hungarian con
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No Sustainability Without HR: The Strategic Engine of ESG in Companies
No Sustainability Without HR: The Strategic Engine of ESG in CompaniesHR's New Role in SustainabilityCorporate sustainability is no longer just an environmental issue or marketi
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Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs’ Daily Operations
Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs' Daily OperationsThe Future is Here: AI in Hungarian BusinessesThe roundtable discussion held at
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Banking Paradigm Shift: New Financing Opportunities for Solar Panel Investments
Banking Paradigm Shift: New Financing Opportunities for Solar Panel InvestmentsParadigm Shift in Bank LendingPreviously inaccessible financing opportunities are opening up for H
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New Opportunities in the Demján Sándor Capital Program: Significant Changes for SMEs
New Opportunities in the Demján Sándor Capital Program: Significant Changes for SMEsRevolutionary Changes in Hungarian SME FinancingA new era has begun for small and medium-si
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155 billion forint EU program: supporting the green and digital transition of SMEs
A new era is beginning for Hungarian small and medium-sized enterprises in the field of green and digital transition. Under the GINOP Plusz-1.4.5-25 National Champions loan prog
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László Palkovics: AI education in schools from September, 15% GDP growth target
László Palkovics, the government commissioner responsible for artificial intelligence, presented the most important elements of Hungary's AI strategy in a comprehensive interv
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