The Future of Management: Data-Driven Decision-Making in the SME Sector
The Future of Management:Data-Driven Decision-Making in the SME SectorSuccessful businesses today are no longer guided by intuition, but by facts. Data-Driven Decision-Making (D
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AI in SME Marketing: How to Get Started Cost-Effectively
AI in SME Marketing:How to Get Started Cost-EffectivelyArtificial intelligence (AI) is no longer a privilege reserved for tech giants. Today, numerous cost-effective and user-fr
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Artificial Intelligence and Ethics: How Far Can We Manipulate Consumers?
Artificial Intelligence and Ethics: How Far Can We Manipulate Consumers?Artificial Intelligence (AI) has brought unprecedented precision to marketing. Companies can predict cons
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Generative AI as an Internal Efficiency-Boosting Tool
Generative AI as an Internal Efficiency-Boosting ToolWhen people hear about generative AI, they usually think of marketing: ad copy, image generation, chatbots. But AI’s true
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ChatGPT 5.5: What’s New for Marketers?
ChatGPT 5.5: What’s New for Marketers?As AI evolves at lightning speed, marketers gain access to tools that streamline content creation, customer engagement, and data analysis
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AI in Marketing 2025: 3 Tools You Can’t Compete Without
AI in Marketing 2025: 3 Tools You Can’t Compete WithoutOver the past few years, Artificial Intelligence (AI) has evolved from being an experiment to becoming a cornerstone of
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Voice Search and SEO in 2025 – How to Optimize for the Voice-Driven Future
Voice Search and SEO in 2025How to Optimize for the Voice-Driven FutureVoice search is rapidly growing thanks to smartphones, smart speakers, and in-car assistants. This article
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AI in Automating Customer Experience – How Artificial Intelligence is Transforming Customer Relations
AI in Automating Customer Experience How Artificial Intelligence is Transforming Customer RelationsAI can now deliver personalized, fast, and efficient customer experiences with
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AI-Powered Green Marketing – How Artificial Intelligence Supports Sustainability Communication
AI-Powered Green MarketingHow Artificial Intelligence Supports Sustainability CommunicationArtificial intelligence is revolutionizing the way sustainability messages are deliver
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Predictive Marketing with AI – How to Read Your Customers’ Minds
Predictive Marketing with AIHow to Read Your Customers’ MindsPredictive marketing is the next level of data-driven marketing, where AI doesn’t just analyze past data but for
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ChatGPT 5 – What’s New and What It Means for the Marketing World
ChatGPT 5What’s New and What It Means for the Marketing WorldChatGPT 5 takes AI to the next level in content creation, campaign optimization, and customer communication. This
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The Intersection of AI and ESG in Marketing – How SMEs Can Win by Combining the Two Trends
The Intersection of AI and ESG in MarketingHow SMEs Can Win by Combining the Two TrendsAI and ESG each offer substantial business benefits on their own—but merging them in mar
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Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEs
Generative AI as an Internal Brand-Building and Efficiency-Boosting Tool for SMEsGenerative AI is no longer just for marketing campaigns—it’s a vital tool for internal proce
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Data-Driven, Personalized Marketing Campaigns – How to Double Your Campaign Effectiveness
Data-Driven, Personalized Marketing CampaignsHow to Double Your Campaign EffectivenessThe classic “same message to everyone” marketing model is outdated. Consumers’ attent
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Slow digital transition: half of Hungarians do not use AI at all in their work
Slow digital transition:Half of Hungarians do not use AI at all in their workA survey conducted by the Hungarian Institute of Information and Communication Technologies (GKI) in
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Leadership Change at Microsoft Hungary: New Era in Digital Transformation
Leadership Change at Microsoft Hungary:New Era in Digital TransformationContinuity and Innovation at Microsoft HungaryThe leadership change at Microsoft Hungary is not merely a
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Hungarian Innovation in Green Building: AI-Based Sustainabot Revolutionizes Building Certification
Hungarian Innovation in Green Building:AI-Based Sustainabot Revolutionizes Building CertificationRevolutionary Technology in the Hungarian Construction IndustryThe Hungarian con
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Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs’ Daily Operations
Digital Wake-Up Call: Artificial Intelligence is Already Part of Hungarian SMEs' Daily OperationsThe Future is Here: AI in Hungarian BusinessesThe roundtable discussion held at
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László Palkovics: AI education in schools from September, 15% GDP growth target
László Palkovics, the government commissioner responsible for artificial intelligence, presented the most important elements of Hungary's AI strategy in a comprehensive interv
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Hungarians and Artificial Intelligence: High Knowledge, Mixed Trust
A comprehensive international survey on the perception of artificial intelligence in Hungary reveals interesting contradictions. The Ipsos AI Monitor 2025 survey was conducted i
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