AI Is Not Just Another Tool – It’s an Economic Revolution
AI Is Not Just Another Tool – It’s an Economic RevolutionArtificial intelligence (AI) is not merely a new technology — it represents a fundamental economic transformation.
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E-commerce for SMEs: How to Compete with the Big Players
E-commerce for SMEs: How to Compete with the Big PlayersAs a small online store owner, it's easy to feel overshadowed by large e-commerce giants. But we have good news: you don'
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Automation Beyond Marketing: Time-Saving Tips for SMEs
Automation Beyond Marketing:Time-Saving Tips for SMEsWhen an SME leader hears the word "automation," they usually think of marketing. However, true efficiency gains begin when w
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Customer Acquisition in Practice: Proven Online Techniques for SMEs
Customer Acquisition in Practice:Proven Online Techniques for SMEsWant more customers, but your marketing budget is finite? You don't have to think about expensive campaigns. Th
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More Than Profit: Sustainability and CSR in SME Marketing
More Than Profit: Sustainability and CSR in SME MarketingToday's conscious consumers are looking for more than just a quality product; they're looking for values. Sustainability
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Outsourcing Marketing Successfully: How to Choose an Agency as an SME
Outsourcing Marketing Successfully:How to Choose an Agency as an SMEOutsourcing your marketing can be one of the best decisions an SME can make. It allows you to entrust your gr
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Content Marketing Strategy for 2025: It’s More Than Just Blogging
Content Marketing Strategy for 2025:It's More Than Just BloggingIf content marketing still only brings blogging to mind, it's time to update your strategy. In 2025, the key to s
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The Future of Management: Data-Driven Decision-Making in the SME Sector
The Future of Management:Data-Driven Decision-Making in the SME SectorSuccessful businesses today are no longer guided by intuition, but by facts. Data-Driven Decision-Making (D
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AI in SME Marketing: How to Get Started Cost-Effectively
AI in SME Marketing:How to Get Started Cost-EffectivelyArtificial intelligence (AI) is no longer a privilege reserved for tech giants. Today, numerous cost-effective and user-fr
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SME Internationalization: Lessons from Poland and the Czech Republic
SME Internationalization: Lessons from Poland and the Czech RepublicFor small and medium-sized enterprises (SMEs), internationalization is one of the key factors of competitiven
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Artificial Intelligence and Ethics: How Far Can We Manipulate Consumers?
Artificial Intelligence and Ethics: How Far Can We Manipulate Consumers?Artificial Intelligence (AI) has brought unprecedented precision to marketing. Companies can predict cons
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Generative AI as an Internal Efficiency-Boosting Tool
Generative AI as an Internal Efficiency-Boosting ToolWhen people hear about generative AI, they usually think of marketing: ad copy, image generation, chatbots. But AI’s true
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Sustainability = Customer Acquisition: How Do Consumers Value Green Communication?
Sustainability = Customer Acquisition: How Do Consumers Value Green Communication?Sustainability is no longer just a PR buzzword – it’s a real competitive advantage. Todayâ€
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3 Social Media Marketing Mistakes Most Hungarian SMEs Make
3 Social Media Marketing Mistakes Most Hungarian SMEs MakeSocial media is one of the most powerful tools for businesses – but only if used strategically. While many Hungarian
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ChatGPT 5.5: What’s New for Marketers?
ChatGPT 5.5: What’s New for Marketers?As AI evolves at lightning speed, marketers gain access to tools that streamline content creation, customer engagement, and data analysis
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Doom Spending: Why Do People Keep Spending in Times of Crisis?
Doom Spending: Why Do People Keep Spending in Times of Crisis?Recession, inflation, uncertainty – logically, one would expect consumers to cut back on spending. Yet, reality o
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How ESG Reporting Helps SMEs Access Financing
How ESG Reporting Helps SMEs Access FinancingTraditionally, ESG (Environmental, Social, Governance) reporting was associated with large corporations. By 2025, however, it has be
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AI in Marketing 2025: 3 Tools You Can’t Compete Without
AI in Marketing 2025: 3 Tools You Can’t Compete WithoutOver the past few years, Artificial Intelligence (AI) has evolved from being an experiment to becoming a cornerstone of
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Sustainable Packaging as a Marketing Tool – How It Can Build Your Brand and Boost Sales
Sustainable Packaging as a Marketing Tool How It Can Build Your Brand and Boost SalesSustainable packaging is not only an environmental concern but also a powerful marketing too
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Social Media Algorithm Changes and Their Impact on SMEs – The 2025 Survival Guide
Social Media Algorithm Changes and Their Impact on SMEsThe 2025 Survival GuideSocial media platforms’ algorithms are constantly evolving, impacting organic reach and advertisi
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