In-feed shopping allows users to discover and purchase products directly from their feed without the need to hunt for product pages. This feature enhances attention and discovery, drives relevant foot traffic, improves the user experience, boosts product visibility, and increases conversion rates and average order value (AOV).

Enhances Attention and Discovery
In-feed shopping integrates products seamlessly into your feed, increasing the likelihood of stumbling upon new and engaging items. This is beneficial for both shoppers, who discover new products effortlessly, and businesses, who get their products in front of potential customers more easily.

Drives Relevant Footfall and Traffic
Businesses can target ads based on user location, directing relevant foot traffic to their physical stores. For instance, a sports store can attract local customers searching for running shoes, increasing the chances of in-store visits and purchases.

Better User Experience
By allowing users to shop without leaving their feed, in-feed shopping provides a smoother and more enjoyable shopping experience. Personalized results powered by your Google account mean you spend less time searching and more time browsing tailored options.

Improves Product Visibility
With around 6 million daily visitors on Google Shopping, in-feed shopping ensures your products are seen by a large audience. This increased visibility translates to more potential sales as users scroll through their feed.

Higher Conversion Rate and AOV
The reduction in friction during the shopping experience leads to higher conversion rates. Users can quickly find and purchase what they need without leaving their feed. Additionally, the streamlined process often results in higher average order values (AOV).

Wrapping Up
In-feed shopping is a game-changer, saving time and making it easier to discover and compare products. As mobile commerce continues to grow, Google Shopping’s in-feed feature is set to transform the eCommerce landscape, benefiting both shoppers and businesses alike.