Content Marketing

Build brand authority and organic traffic: blog, video, podcast, newsletter and lead magnets. Pillar-cluster strategy, schema and AI-search-optimized content. Get your free content audit.

Content Marketing

Build authority and organic traffic with valuable content. Blog, video, podcast, infographic — across every channel.

Valuable content that attracts customers

  • Blog strategy and long-form articles Keyword map and cluster strategy (pillar + cluster), 1,500-3,500-word articles. Schema.org Article/FAQ markup, AI Overviews-optimised format.
  • Video and podcast Scriptwriting, YouTube SEO (title, description, chapter markers), thumbnail A/B testing. Podcast: topic structure, production, editing, distribution (Spotify/Apple/YouTube).
  • Newsletter and lead magnets Weekly/monthly newsletter strategy (with topic-picker automation), e-books and whitepapers in exchange for email sign-up. Resend/Mailchimp integration.
  • Thought leadership and LinkedIn Articles and LinkedIn post sequences under the leader's personal name. Industry trend analysis, opinion pieces, life-situation narratives — humanising the brand.
  • Content distribution and PR Owned (own channels) + earned (PR) + paid (boost) three-tier distribution. Outreach to industry media, guest blogging, performance PR.
  • Case studies and portfolio Structured case study templates: challenge → solution → result → lesson. Anonymised version for tight NDA contexts.

How soon do first results appear?

Long-tail keywords: 3-4 months (Google indexing + ranking growth). More competitive keywords: 6-9 months. Brand and authority building: 12-18 months. In the first months, consistent publishing — not traffic — is critical.

Can you also help with video content?

Yes. Two models: (1) full-service with partner video studios (script → shoot → edit → SEO); (2) AI-assisted production (Claude script + ElevenLabs voice + Runway visuals). The choice depends on brand needs and budget.

What keyword strategy do you follow?

Pillar-cluster model. 1 pillar page (broad topic, e.g. "digital marketing for SMBs") + 8-15 cluster articles (specific subtopics, e.g. "local SEO tips", "Meta Ads for small businesses"). Every cluster links internally to the pillar. AI Overviews-optimised FAQ section in every article.

How do we measure content success?

Top-of-funnel: organic traffic, keyword rankings, content sharing. Middle-of-funnel: page engagement (time on page, scroll depth), email sign-ups. Bottom-of-funnel: blog attribution (HubSpot multi-touch) — what % each article contributed to actual contracts.

What investment is needed?

Entry level (2 articles + content calendar / month): HUF 200-300k (≈ €500–750)/month. Serious content engine (1-2 articles + LinkedIn + newsletter / week): HUF 500-900k (≈ €1,250–2,250). Premium (3 articles + video + podcast / week): HUF 1.2-2.5M (≈ €3,000–6,250).

What does AI Overviews optimisation mean?

The Google AI Overviews (and ChatGPT-search) introduced in 2024-2025 cite articles differently: they look for short, question-answer-based, authority-signalled sections. So today a long-form article must contain structured FAQ sections, step sequences, and lists — otherwise AI search skips over it.