Marketing automation

Automated marketing processes: email automation, CRM integration, lead scoring, sales funnels and AI-assisted segmentation. Less manual work, more conversions. Get your free automation audit.

Marketing Automation

Save time and resources by automating repetitive marketing workflows. We build your email and CRM system so every prospect receives the right message at the right time.

Efficiency, AI-supported

  • Email automation Welcome sequences, lead nurturing flows, post-purchase follow-up, win-back campaigns. Triggers: website behaviour, email open, demo request, purchase amount.
  • CRM integration HubSpot, Salesforce, ActiveCampaign, Pipedrive, Odoo, Zoho setup with two-way sync. Custom field mapping per client need.
  • Lead scoring and qualification Explicit (company size, role) + implicit (page behaviour, email engagement) multiplied scoring. Hot lead 60+, MQL 30-59, raw 0-29.
  • Sales funnel and pipeline Conversion-oriented paths (lead → demo → POC → contract), upsell and cross-sell automations. HubSpot Deal-stage workflows.
  • Segmentation (AI-assisted) Behaviour-based dynamic segments: we use the Claude/GPT API to personalise email content per segment. Optimal send-time prediction model.
  • Reporting and dashboards Automated weekly/monthly reports (Looker Studio + HubSpot Reports). Multi-touch attribution: what % each channel contributed to final contracts.

Which platforms do you work with?

HubSpot (SMB-mid full-stack), Marketo (enterprise), ActiveCampaign (SMB email + CRM), Mailchimp (basic email), Klaviyo (e-commerce), Pipedrive + Mailchimp combo (sales-first), Odoo (ERP-first), Zoho (cost-effective full-stack). Custom integrations: Zapier, Make.com, n8n.

How long does implementation take?

Basic email automation + CRM integration: 2-4 weeks. Lead scoring + sales funnel: 4-6 weeks. Multi-touch attribution + revenue dashboard: 6-8 weeks. Complex enterprise migration (e.g. Salesforce → HubSpot): 3-6 months.

What do we need to start?

Existing customer database (even Excel — we help migrate), business process map (or we draw one together), and sales-marketing willingness to collaborate (most important). Tech stack doesn't need to be decided upfront — we choose together.

How does AI help with segmentation?

Two layers: (1) predictive models (when next purchase, when churn, optimal send-time per customer); (2) generative personalisation (Claude API rewrites the base email template per segment, so we don't manually write 20 variants).

What does it cost monthly?

Setup: one-off HUF 600k–2.5M (≈ €1,500–6,250) depending on complexity. Monthly management: HUF 200-600k (≈ €500–1,500) (workflow maintenance, new campaigns, reporting). Platform licence separate — HubSpot Pro ~HUF 50k (≈ €130)/month, Marketo HUF 200k+ (≈ €500+).

How do we measure marketing automation ROI?

Time savings: hours of manual work shifted to workflows (typically 30-50% reduction in marketing team manual time). Conversion impact: lead → SQL and SQL → won deal rate improvement (typically 15-30% lift). Pipeline velocity: average sales-cycle shortening (10-25%).