Web Development

Web Development & CRO — a website that doesn't just look good, it converts

Your website isn't decoration — it's a sales tool. We build fast, mobile-friendly, searchable sites — from custom code to WordPress and online stores — then improve the results with continuous conversion optimisation (CRO). The goal isn't a pretty design, it's measurably more leads and customers.

Custom websites, online stores and landing pages built around the conversion that turns a visitor into a customer.

Today, a website is the cornerstone of any business’s online presence. The developers at G2A Marketing create modern, fast, and SEO-friendly websites that work perfectly on mobile devices.

Our areas of expertise:

• Custom website development
• WordPress development
• E-commerce development
• Landing page creation
• Website maintenance

• Designed to convert, not just to impress The design guides visitors toward the goal: clear information hierarchy, strong CTAs, frictionless forms. A polished interface is the baseline; conversion is the measure — every element has a business purpose.
• The right technology for the job Not everything needs WordPress, and not everything needs custom code. WordPress for content-heavy sites, Shopify or WooCommerce for stores, custom development for complex requirements — we pick what gives your case the best value for money.
• Speed and Core Web Vitals Optimised code, images and loading so the site appears fast on mobile too. Good Core Web Vitals scores improve your Google ranking and reduce drop-off during loading at the same time.
• Responsive, mobile-first interface Most traffic comes from mobile, so we develop mobile-first. The interface stays readable, tappable and purchasable on every screen size — phone, tablet, desktop.
• SEO-friendly foundation in the code Clean, semantic code, correct markup, fast loading and structured data — so search optimisation isn't a bolt-on afterthought but is built into the foundations.
• Transparent pricing and maintenance Scope and price agreed up front, no hidden platform invoices. After launch: updates, backups, bug fixes and performance monitoring — the website stays a maintained asset over the long term.

How long does it take to build a website?

A simple landing page or brochure site typically takes 2-4 weeks, a more complex company website 4-8 weeks, and an online store generally 6-12 weeks depending on the product range and integrations. We give the exact timeline after the assessment, because content and decision rounds often weigh more than the development itself.

Should I use WordPress, Shopify, WooCommerce or custom development?

It depends on what you use it for. WordPress is practical for content-heavy, frequently updated sites; for a store, Shopify offers a fast launch while WooCommerce gives more freedom; for custom, logic-heavy needs we recommend custom development. After the assessment we recommend what gives your case the best value for money — and if you don't need something, we'll tell you.

What exactly is CRO, and why does it matter?

CRO (conversion rate optimisation) is the process of turning more of your existing traffic into customers or leads — without having to buy more ads. We refine the site through measurement, A/B tests and behaviour analysis. That's why our work doesn't stop at launch: a pretty site is just the starting point, and the results come from continuous optimisation.

Why do speed and Core Web Vitals matter?

On a slow site, some visitors navigate away before it even loads, and Google treats Core Web Vitals as a ranking factor. So a slow page penalises you twice: worse search ranking and lower conversion. We fix this with optimised code, images and loading.

Can you improve my existing website, or do you only build new ones?

Both work. In many cases a technical and CRO audit yields significant improvement on the existing site (speed, mobile experience, conversion points). But if the underlying system is outdated or hard to maintain, rebuilding is often more economical. At the assessment we'll honestly tell you which path makes sense.

What happens to the website after handover?

You can request ongoing maintenance: updates, backups, bug fixes, performance and security monitoring, plus carrying the CRO process forward. Pricing is agreed up front with no hidden platform invoices — and if your own team takes it over, we prepare a clean, documented handover.