Search Engine Optimization (SEO) is the process of improving the organic appearance of websites in search engines and their position in search results. It is important that this is really a process, it does not happen overnight. In SEO, we constantly strive to rank your website as high as possible for a given term (keyword) in the search engine (in most cases, Google) among the organic, normal results. During search engine optimization, we focus on natural, also known as organic, results and their improvement and optimization. This means results that are not paid search results. Paid results fall under Google's (or other advertising systems) PPC (Pay-Per-Click) category, or clicks from other advertising activities. Here, we pay to appear in ads for specific terms. This is also known as SEA or Search Engine Advertising. Together, the two categories make up SEM (Search Engine Marketing), i.e. Search Marketing. SEM is therefore nothing more than SEO + PPC. Many people confuse this and treat PPC as part of SEO. Google is the world's largest search engine, so we specifically focus on it, but the same is true for other thematic search engines, YouTube and LinkedIn
In the case of larger companies and new online stores and websites, it regularly happens that a new SEO strategy needs to be developed. During the development of the strategy, we build the solutions with which they can achieve excellent results.
Content search engine optimization examines the content elements of your website based on keywords, so you achieve a better organic position and have more visitors.
During technical SEO, we check the technical adequacy of the website / online store in order to provide a properly structured, navigable page for Google robots. A good site is both user-friendly and Google-friendly.
Monthly paid SEO service consists of regular consulting and individually developed monthly SEO tasks. We continuously help you achieve the set goals.
Technical SEO is the basis. Some people lump technical SEO and on-page SEO into one category, but it is much better to treat them separately. The search engine optimization of all websites, including yours, should start with sorting out the technical SEO elements. This ensures that the page can be indexed by the search engine's algorithm, and thus can interpret the on-page SEO elements on it.
On-page SEO refers to the content of your website and its optimization.
Off-page, or also known as off-site SEO, includes SEO factors and activities that take place outside the site, but affect our site.
These include the following items:
How many so-called backlinks point to our site?
What quality pages do the backlinks point to?
What is the reference text for that link?