PPC & Google Ads

PPC and Google Ads

Paid ads are essential when you need new customers fast. We build data-driven PPC campaigns across Google Search, Display, Shopping and YouTube — always aligned with your business goals.

Paid advertising that pays back — across every Google channel

• Search Ads Keyword-based ads with search intent. SKAG or SPAG structure, broad match + audience signals, dynamic search ads (DSA) for long-tail.
• Display Network and YouTube Visual ads on Google's partner network + YouTube. TrueView for Action and Demand Gen campaigns, retargeting across the web.
• Shopping (e-commerce) Product-based ads for webshops. Merchant Center feed optimisation, category-level bidding strategy, custom labels for seasonality.
• Performance Max Cross-channel AI campaign. Asset group structure per customer segment, audience signal strategy, brand exclusion + tiltóra — so it doesn't cannibalise Search.
• Remarketing and audiences Customer Match lists (email upload), website visitor remarketing, similar audience, lookalike. LTV-based segment strategy.
• Conversion tracking and tagging GA4 + Google Tag Manager + enhanced conversions + offline conversion import (sync from CRM). Accurate attribution all the way to actual sales.

What budget should we start with?

Industry-dependent. Local services (hairdresser, car repair): HUF 100-200k (≈ €250–500)/month. SMB B2B or webshop: HUF 300-800k (≈ €750–2,000). Mid-market e-commerce: HUF 1-3M+ (≈ €2,500–7,500+). In high-CPC verticals (legal, insurance, finance) it's hard to deliver measurable results below HUF 800k (≈ €2,000).

What's the difference between Search and Performance Max?

Search = precise keyword targeting with search intent — more control, lower scalability. Performance Max = AI-driven cross-channel — less control, much higher scalability. Optimal strategy: Search for brand + high-intent keywords, Performance Max for discovery + new customer acquisition.

Do you also handle YouTube and Shopping campaigns?

Yes, all four main campaign types (Search, Display + YouTube, Shopping, Performance Max). For YouTube we can bring in a dedicated video creative partner; for Shopping we optimise Merchant Center feeds (TecDoc/Carzone for automotive, or custom WooCommerce/Shopify feeds).

How do we measure campaign success?

Conversions, CPA (cost per acquisition), ROAS (return on ad spend) — basics. Plus: average Quality Score, Search Impression Share, brand vs non-brand revenue split. For e-commerce: LTV-based ROAS (not just first-purchase, but 12-month value).

What's the agency fee?

Two models: (1) flat retainer (HUF 200-600k (≈ €500–1,500)/month based on campaign size); (2) % of media spend (10-15%, typically for larger campaigns). G2A doesn't hide platform invoices — every advertising cost goes directly from your card to Google.

Is a long-term contract required?

No, we work on a 30-day notice period. Honestly though: Google Ads needs 2-3 months for smart bidding to learn, Quality Score to stabilise, and real optimisation work to happen. One-month experiments rarely deliver.