Meta ad

Meta Ads (Facebook + Instagram)

Social media ads let us reach exactly the audience most likely to convert. We design creative, data-driven campaigns on Meta (Facebook, Instagram) and LinkedIn — campaigns that deliver real conversions, not just reach.

Social media advertising that delivers conversions

• Facebook Ads (CBO + ASC) Campaign Budget Optimization or Advantage+ Shopping Campaigns. Audience signal strategy, separating cold + warm + hot funnel stages.
• Instagram Ads (Stories + Reels) Reels-first creative strategy (Reels currently has the lowest CPM). Stories swipe-up integration, mobile-first experience.
• LinkedIn Ads (B2B) Sponsored Content, Message Ads, Lead Gen Forms with B2B targeting. Company size, role, industry + matched audience combinations.
• Lookalike and Custom Audience 1%, 3%, 5% lookalike segments seeded by top-10% LTV customers. Customer Match email upload + website visitor.
• Lead Generation Ads On-platform lead forms — the user never leaves Facebook. Higher conversion, lower CPL, but weaker lead quality (pre-screening questions needed).
• Conversion API + Pixel Server-side event push (post-iOS14 solution). Stripe/HubSpot/Shopify integration + offline conversion import from CRM.

How long until we can start advertising?

We build the structure within 1-2 weeks: Pixel + Conversion API setup (3-4 days), audience map (2 days), first creative batch (5-7 days). The first learning phase post-launch is 7-14 days.

What does ad budget depend on?

Industry (CPM HUF 600-3,500 (≈ €1.5–9)typically), audience size (smaller = costlier creative needed), and funnel stage. Realistic minimum: HUF 200-400k (≈ €500–1,000)/month for local business; HUF 600k-1.5M (≈ €1,500–3,750) for webshops or B2B lead gen.

What creatives do we need?

In 2026 it's Reels-first: 9:16 vertical video (15-30s), with captions (80% watch on mute), strong hook (first 1-2 seconds). Plus static carousels and UGC-style footage. We can produce in-house, with partner studios, or optimise your existing material.

Can you also help with organic social media?

Yes, we have a dedicated social media management service: content calendar, content production, community moderation, influencer relations. The two services (organic + paid) together are 2-3x more effective than separately.

How do we measure success?

CPC (cost per click), CPM (cost per thousand impressions), CTR, CPA (cost per acquisition), ROAS (return on ad spend) — basics. Plus: Brand Lift Studies (for larger campaigns), iOS 14.5+ privacy-conscious attribution model.

What about post-iOS 14.5 tracking?

Due to ATT (App Tracking Transparency), the Pixel only receives partial data. That's why the Conversion API matters: server-side event tracking that works on iOS too. G2A installs CAPI by default on every new project (not as an option).