Employer branding

EVP development, career site, recruitment marketing, Glassdoor \+ Profession.hu reputation and employee storytelling. Attract and keep the best. Get your free employer branding consultation.

Employer Branding

The Hungarian labour market 2025-2026 presented a historic challenge: 2.5% unemployment, high turnover, generational gaps between Gen Z and Y workers. A strong employer brand isn't a luxury — it's a critical business advantage.

Employer brand that attracts talent

  • EVP development (Employer Value Proposition) Authentic EVP based on real employee interviews. Not a PR slogan — what people actually receive. Ready in 4-6 weeks.
  • Careers page and application flow Conversion-optimised careers page with per-position landing pages. Greenhouse / Workable / custom ATS integration. Mobile-first design (Gen Z).
  • Recruitment marketing LinkedIn, Profession.hu, Facebook, Instagram, TikTok campaigns by position. Sponsored Content for B2B, Reels for Gen Z — different creatives.
  • Employee storytelling "Day in the life" videos, behind-the-scenes Reels, team profile articles. The employee is the brand ambassador — not a marketing slogan.
  • Glassdoor + Profession.hu reputation Employer profile optimisation, response strategy for reviews (good and bad alike), proactive review collection from satisfied staff.
  • Internal communication and onboarding Structured onboarding flow from new hire to first 90 days. Internal newsletter, success stories, team-building communication.

When is it time for employer branding?

Three signals: (1) you've spent over 3 months unable to fill an open position; (2) your turnover exceeds the industry average (typically over 15% annually); (3) your Glassdoor/Profession.hu rating is below 3 stars. Any signal makes EB no longer optional but necessary.

How soon do results appear?

Careers page redesign: 4-6 weeks. First recruitment campaign result: 6-8 weeks. Full EVP impact (application volume + quality): 4-6 months. Glassdoor rating improvement: 6-12 months (reviews accumulate over time).

How do we measure employer branding success?

5 main KPIs: time-to-hire (drops 15-30%), cost-per-hire (drops 20-40%), offer acceptance rate (rises from 60% to 80%), employee NPS (rises 6-7 to 8-9), Glassdoor rating (rises 0.5-1 stars). All measurable on a 12-18 month horizon.

What if we're a small company?

Employer branding works at SMB scale too — in fact it's most intimate and credible there. A 5-30 person company doesn't need a million-forint budget: basic careers page + Profession.hu profile + LinkedIn post calendar under owner/HR director name delivers from HUF 150-250k (≈ €380–630)/month.

Can you set up an influencer / employee advocacy program?

Yes. Train employees (5-10 volunteer brand ambassadors) with LinkedIn post recipes and content calendars. A 5-person advocacy program's organic reach is typically 3-5x larger than the corporate LinkedIn page itself.

What does it cost monthly?

SMB basic (careers page + Profession + 4 LinkedIn posts/month): HUF 200-400k (≈ €500–1,000). Mid-sized company (full EB stack: career + LinkedIn + Profession + Glassdoor management + storytelling): HUF 500-900k (≈ €1,250–2,250). Enterprise (advocacy + video pipeline): HUF 1.2-2.5M (≈ €3,000–6,250).