Ad Management

PPC & Ad Management — one strategy, every platform

Paid advertising works when you run it from one shared strategy, not by patching each platform in isolation. Our team builds full multi-platform PPC management: budget goes where your audience actually decides, and every euro sits behind a measurable goal. No strategy, no G2A.

Data-driven paid campaigns across Google Ads, Meta, LinkedIn and TikTok, unified around ROI.

The key to effective ad management is data-driven decision-making and continuous optimization. G2A Marketing provides a full-service ad management solution.

Platforms:

• Google Ads (Search, Display, Shopping)
• Facebook & Instagram Ads
• LinkedIn Ads
• TikTok Ads

• One strategy, many platforms Google Ads, Meta, LinkedIn and TikTok aren't separate islands: we run them under shared goals and unified attribution, so you can see what each channel does along the buyer journey.
• Data-driven account structure Campaigns and ad groups built around real search and purchase intent — clean segments so budget flows toward what's profitable instead of leaking everywhere.
• Cross-platform budget allocation We scale spend where cost per conversion is best and pull back where return weakens — based on weekly review, not gut feeling.
• A/B tests and creatives We test ad copy, creatives and landing directions in a structured way. Only what the numbers prove wins — losing variants get replaced.
• Accurate conversion tracking We set up GA4, platform pixels and server-side measurement so reports show real leads and purchases, not misleading click counts.
• Transparent monthly reporting A simple, readable report: where the budget went, what the cost per conversion is, and the next step. You know what you pay for — no hidden line items.

How is this different from Google Ads or Meta ads on their own?

This is platform-spanning management: instead of running a single surface, we coordinate Google, Meta, LinkedIn and TikTok campaigns within one shared strategy, with unified budget allocation and attribution. If you need only Google Ads or only Meta, we have dedicated services for those — here we tune the full mix together.

How much budget do I need to make it worthwhile?

There's no single mandatory amount, because competition differs by industry and platform. In the audit we tell you how much spend is needed to gather enough data for testing — and if your budget is too low for the goal, we'll say so rather than spend it without results.

When will I see the first results?

The learning and testing phase typically runs 4-6 weeks before we can optimise on stable data. Search campaigns usually convert faster; Display and social brand-building directions take longer to mature. We give a realistic timeline at the audit.

Which platforms should I advertise on?

That's about you, not us: where your buyers are and what their intent is. For B2B, Google Search and LinkedIn are often the core; for B2C, Meta and TikTok tend to be stronger. In the audit we justify the recommendation platform by platform — you don't need to be everywhere at once.

Who owns the ad accounts and the data?

Always you. We create accounts under your ownership or work on your existing ones, and you grant us access. So your data and the structure we build stay with you even if you later decide differently — no lock-in.

How do you measure and report?

We set up conversion tracking with GA4, platform pixels and, where needed, server-side measurement, so real leads and purchases appear in the numbers. You get a clear monthly report: where the budget went, the cost per conversion per platform, and the next step.