Dr. Krisztina Phillips

Compliance-aware influencer and advertising strategy for an aesthetic clinic: Meta and Pinterest funnel, an educational approach, HU/EN targeting.

Challenge

Dr. Krisztina Phillips's aesthetic clinic builds awareness and trust in the heavily regulated aesthetic segment, toward both Hungarian and English-speaking (expat) audiences. The challenge: a credible, compliant presence that promises no guaranteed results yet still builds interest.

Solution

We developed a compliance-aware influencer-marketing strategy and pilot programme: credible, skincare-focused micro- and professional ('doctor-creator') creators, from an experience- and education-led angle. The content was fed back into the existing Meta and Pinterest advertising funnel, with mandatory disclosure and an approval process — targeting Hungarian and English.

Results

A compliance-aware influencer and advertising framework; dual HU/EN targeting; a measurable funnel with unique discount codes and UTM links; credible, education-led brand building.