For marketing technology companies

Marketing for technology companies: IT, software, SaaS. Demand generation, content marketing, PPC and lead nurturing for complex B2B sales cycles. Get your free audit.

For SaaS companies, tech startups and IT firms

In tech, fast growth and international expansion are the goal. From LinkedIn strategy to multilingual SEO — we understand it all.

In B2B SaaS and tech, marketing tools shift from traditional advertising to content + thought leadership + ABM (Account-Based Marketing). A decision maker touches the brand at an average of 14 points before requesting a demo — meaning the marketing funnel is non-linear, a network of multi-channel touchpoints.

Challenges

  • Making complex products accessible
  • Managing a long sales cycle
  • Entering international markets
  • B2B lead generation and demo bookings
  • Competing with strong marketing presences

Our solutions

  • B2B LinkedIn Marketing Thought leadership, LinkedIn Ads, decision maker targeting
  • Multilingual SEO Multiple languages, multiple markets, unified SEO strategy
  • Content Marketing White papers, case studies, blog — B2B buyer journey
  • Marketing Automation Lead nurturing, email workflows, CRM integration

Results

  • +5 New markets
  • +280% Demo bookings
  • 32 Active partners

Case study

AR Works

Augmented-reality (AR/VR) solutions company — needed to convey high-tech character and complex technological competence both visually and editorially for B2B buyers.

WordPress site with custom HTML/CSS — structured service and reference showcase, tech-grade visual identity, B2B-tech tone of voice.

Modern, tech-grade website, voice matching B2B-tech buyers, structured portfolio.

Why G2A

Numerous tech projects from SaaS startups to mid-market IT consultancies. We know hreflang implementation on the CMS side, the HubSpot multi-touch attribution model, the Apollo–Cognism–Clearbit lead enrichment combo, and how the Hungarian buyer persona differs from German or Polish equivalents. Our internal AI tools (Claude, ChatGPT) accelerate content production.

Frequently asked questions

How long until B2B SaaS marketing delivers results?

Top-of-funnel metrics (organic traffic, LinkedIn engagement) move in 2–3 months. Demo requests typically grow from month 4–6 — depending on content indexing time and ABM cold-to-warm conversion. Actual revenue impact is 9–15 months because that's the enterprise sales cycle.

Which languages should we localise to first?

Industry-dependent, but for Hungarian startups typically: 1. English (global reach), 2. German (DACH region), 3. Polish + Czech (V4 markets). We map keyword volumes pre-launch and often find Polish has more volume than German with less competition — a better foothold.

Can you build lead-scoring inside HubSpot?

Yes. Two layers: explicit (company size, industry, role) + implicit (time on site, email open, demo-page visits). The product gives lead priority: hot lead 60+ points, marketing-qualified 30–59, raw 0–29. We build custom HubSpot properties and workflows for the client's sales cycle.

What does ABM look like in practice?

Three parallel tracks: (1) Sales picks 50–100 target accounts; (2) marketing runs LinkedIn account + decision-maker targeting (3–6 touches/month); (3) sales rep starts direct outbound after warming up. We model the entire ABM workflow in HubSpot.

What's a realistic SaaS marketing budget?

Pre-product-market-fit startup (under 10 staff): HUF 400–800k (≈ €1,000–2,000)/month (only SEO + content + 1-channel ABM). Growth-stage SaaS (15–50 staff): HUF 1.5–3M (≈ €3,750–7,500)/month (full ABM + multilingual + marketing automation). Scale-up or enterprise SaaS (50+): HUF 4–10M (≈ €10,000–25,000)/month.