Marketing for Law Firms

For law firms and legal practices

In the legal sector, prestige, trust and professional credibility matter most. From premium brand design to SEO — we understand it all.

Hungarian legal marketing is governed by the Hungarian Bar Association's (MÜK) ethics code and Act LXXVIII of 2017 — comparative, boastful or misleading advertising is prohibited. This isn't a barrier but a direction: communicate professional depth and trustworthy advisory character well, and you quickly win trust against an over-promising competitor.

Challenges

• Communicating prestige and trust online
• Making legal content accessible
• Navigating Google Ads restrictions for legal
• Competing with rivals' strong SEO presence
• Handling client data securely

Our solutions

• Premium Brand Design Prestigious visual identity, website redesign
• Legal SEO Practice-area keywords, local SEO, Google Business Profile
• Content Marketing Legal articles, FAQs, case studies — accessible
• Google Ads Legal-optimised campaigns, GDPR-compliant

Results

• +250% Organic traffic
• +120% New client intake
• 32 Active partners

Case study

Proverium Ügyvédi Iroda

Complex legal services for corporate and private clients — needed an online presence that conveys authority without feeling cold, in one of the most competitive online markets.

WordPress website with a modern design fitting legal-sector prestige + SEO optimisation on legal keywords + consistent visual templates across all communication.

Authoritative website for the legal sector, keyword-optimised SEO structure, consistent brand experience across every touchpoint.

Why G2A

Numerous legal projects with law firms and accountancy-legal advisory practices. We know the Hungarian Bar's 6/2018 (III. 26.) advertising regulation, which Google Ads categories are allowed and which aren't, and how to produce anonymised case studies without breaching client confidentiality.

Frequently asked questions

Does the Hungarian Bar (MÜK) allow online ads and content marketing?

Yes. The 6/2018 (III. 26.) MÜK regulation permits objective, professional, informational advertising. Comparative, exaggerated, or client-poaching content is forbidden — like "the best lawyer in town" or "guaranteed success". G2A creates all content within these rules.

Can you publish client testimonials?

Only with the client's express written consent — and even then, describing the activity rather than the case details. The alternative is anonymised case studies: "X medium-sized industrial company, M&A transaction, 9-month due diligence, successful close" — without names or industry specifics.

Which Google Ads categories are allowed for lawyers?

General legal counsel, family law, civil law, real estate law, employment law, business law — all permitted. NOT permitted: success-fee campaigns ("no win = no fee"), parts of criminal law (e.g. "drug lawyer"), country-specific immigration targeting. G2A reviews every campaign for legal compliance during audit.

How do you ensure GDPR compliance in online consultations?

Tresorit encrypted document delivery, JotForm GDPR-compliant forms (EU data centre), explicit logged consent. The technical side of the lawyer-client privilege is enforced with end-to-end encryption.

What budget do we start with?

Solo or small firm (under 3 lawyers): HUF 200–400k (≈ €500–1,000)/month (base services: SEO + content + LinkedIn). Medium (5–15 lawyers): HUF 500–900k (≈ €1,250–2,250)/month (the above + Google Ads + brand communication). Ad spend typically HUF 100–300k (≈ €250–750)/month.