Marketing for Municipal Projects

For municipalities, public institutions and community projects

In municipal communication, transparency, community engagement and accessibility are key. From web development to social media — we understand it all.

Hungarian municipal communication typically defaults to a clerk-written press release plus a Facebook post — but residents expect a mobile-friendly website, fast Messenger replies, accessible content and multi-generational reach. From 2025, Hungary's Act LXXV of 2018 mandates WCAG 2.1 AA compliance for every public-sector digital service.

Challenges

• Growing community engagement and participation
• Ensuring transparent communication
• Reaching different age groups
• Using a limited budget effectively
• GDPR-compliant data handling

Our solutions

• Community Website Accessible, mobile-friendly, GDPR-compliant
• Social Media Facebook, Instagram — community engagement and information
• Awareness Campaigns Targeted campaigns for specific community issues
• Email Communication Newsletter system, event notifications

Results

• +400% Community reach
• +250% Website visitors
• 32 Active partners

Case study

Zsolnay Örökségkezelő Nonprofit Kft.

Nonprofit running the cultural life of Pécs's Zsolnay Quarter — many visitors find programmes via Google search, so SEO performance directly drives footfall.

Detailed SEO audit (technical + keyword + content gap), prioritised improvement package, tool recommendations for the in-house team to continue independently.

Detailed SEO audit with prioritised actions, self-sustaining optimisation workflow for the team.

Why G2A

Numerous municipal and public-institution projects — from villages to county-seat cities. We know the Hungarian Public Procurement Act (Kbt.), the 2018 LXXV. tv. accessibility requirements, and EU project visibility rules. Our founder Attila Győrfi also lectures at the University of Pécs Faculty of Economics — direct connection to the regional public administration.

Frequently asked questions

What does WCAG 2.1 AA compliance mean exactly?

Web Content Accessibility Guidelines: usable for blind and visually impaired (screen-reader compatible), motor-impaired (keyboard-only operable) and cognitively impaired (simple text, contrasting colours) users. AA = second-highest level, mandatory in Hungary from 2025 for every public-sector service.

Can you help with public procurement?

Yes — we can prepare quality- and price-sensitive bids per the Hungarian Public Procurement Act, from intent statements to technical documentation. G2A typically works as a subcontractor or consortium member on larger tenders, directly on smaller municipal/institutional service contracts.

How can we handle 24/7 crisis communication?

Three-layer kit: (1) pre-written templates for 8–10 typical scenarios (flood, utility outage, traffic incident, COVID-style health crisis); (2) a defined approval flow (mayor, clerk, comms officer); (3) optional G2A on-call service — monthly retainer, 30-minute response on crisis trigger.

EU project visibility — what does that mean?

Mandatory for EU-funded projects: beneficiary marking (logo, slogan, project ID), press release, themed communication. We work to the EU 2021–2027 Cohesion Policy visibility handbook — fixed, audit-friendly templates.

What's a typical municipal marketing budget?

Small village (under 5,000 residents): HUF 100–200k (≈ €250–500)/month (basic services, social media + newsletter). Medium town (5–30k residents): HUF 250–500k (≈ €630–1,250)/month. County-seat city: HUF 800k–2M (≈ €2,000–5,000)/month (crisis team + EU PR + resident relations). EU-funded projects often have marketing as a separate line item.