Marketing for Automotive Companies

Marketing for automotive companies: dealerships, service centers, parts. Lead generation, Google and Meta ads, local SEO and sales support. Get your free audit.

For car dealerships, service centres and automotive businesses

In the automotive industry, lead generation and conversion optimisation are the key. From Google Ads to Meta Ads — we understand it all.

The Hungarian automotive market splits into two halves: used-car retail (shorter decision cycle, price-sensitive buyer) and new-car / premium retail (longer cycle, brand- and service-experience-sensitive). The marketing strategy has to cleanly separate the two — what works for one is often counter-productive for the other.

Challenges

  • High ad spend, low ROAS
  • Managing seasonal demand
  • Reaching local and regional buyers
  • Countering competitors' price advantage
  • Connecting online and offline sales

Our solutions

  • Google Ads PPC Campaign restructure, bid management, Quality Score optimisation
  • Meta Ads Facebook and Instagram ads, remarketing, lookalike audiences
  • Local SEO Google Business Profile, local keywords, map presence
  • Landing Page Conversion-optimised pages, A/B testing

Results

  • -45% CPA reduction
  • +220% Lead generation
  • 32 Active partners

Case study

Nissan Ste-Ba

Pécs-based Nissan dealership needs continuous seasonal campaigns (models, promos, service) — measurable, brand-consistent Facebook ads.

Seasonal marketing strategy + continuous Facebook Ads campaigns, custom graphics rotated bi-weekly with sales-focused copy in the Nissan brand voice.

Continuous Facebook Ads presence with targeted campaigns, sales-focused copy reaching regional buyers.

Why G2A

Numerous automotive projects with dealerships and authorised service centres. We know how to ship Shopping feeds (TecDoc, Mobile.de sync), how to separate test-drive conversions from price-enquiry conversions in Performance Max, and the lead-scoring tricks for HubSpot/Pipedrive in an automotive context.

Frequently asked questions

What Google Ads budget is realistic for a car dealer?

Single-location used car dealer: minimum HUF 300–500k (≈ €750–1,250)/month. Authorised dealer: HUF 800k–2M (≈ €2,000–5,000)/month. Cost depends heavily on territory and inventory: premium-brand keywords (BMW, Mercedes) CPC HUF 1,200–1,800 (≈ €3–4.5), used-car CPC HUF 400–800 (≈ €1–2).

How do you handle automotive Shopping feeds in Google Ads?

We build a custom Shopping feed from your CRM/DMS (TecDoc, Mobile.de, Carzone), synced daily. Each car carries price, mileage, year, fuel, engine and high-quality photos. Buyers see the actual car directly when clicking the ad.

How do you qualify test-drive enquiries?

Three layers: (1) automatic pre-screening on the booking form (financing type, model interest, purchase timeframe); (2) HubSpot or Pipedrive lead-scoring on intent signals; (3) hot lead reaches the salesperson within 60 minutes, warm by next business day.

Can you integrate a finance calculator on the website?

Yes — Cofidis, Cetelem and OTP Lízing API integrations, or simple calculator widgets. We work with your finance partner's data and the website conversion flow.

How can we measure the impact of marketing on actual sales?

Online lead → showroom visit → sale conversion chain in CRM — for this we push the Google Click ID (GCLID) and Meta Click ID (FBCLID) into the CRM lead record, so you can attribute back which campaign produced which actual car sale. We build this into the HubSpot/Pipedrive integration.