6 AI Tools We Use Every Day at G2A (And What For)

6 AI Tools We Use Every Day at G2A (And What For)

By early 2026, the question is no longer whether a marketing agency uses AI tools. It's which ones, for what, and in which process. Clients sometimes ask us what we use — and we never keep it a secret. In this article, we'll transparently break down G2A's entire AI pipeline: all 6 tools we use daily, and exactly what each one is for.

We'll say the most important thing up front: none of these tools replaces a strategist or a creative professional. Each one speeds up a specific phase. Together, they give an average 30–50% faster content pipeline per client project — but only because they're built into a sensible process.

1. Claude — the engine of strategic thinking

We use Claude for deep, thinking-heavy tasks: analyzing long documents, developing strategic materials, and writing and editing complex text. If a client sends over a 40-page market research document, Claude helps us get a clear overview and pull out what matters. When we're writing a long, nuanced strategy document, this is where we start.

2. ChatGPT — the tool for fast thinking

ChatGPT is our daily go-to for quick brainstorming, idea generation, and smaller coding tasks. When we need 20 headline variants for a campaign fast, or a quick technical fix for a website issue, this is the first place we turn.

3. Manus — for complex, multi-phase tasks

Manus comes in when a task consists of multiple steps rather than a single question-and-answer exchange. We use it for more complex, agentic workflows, where the tool needs to carry out several steps independently to reach a goal.

4. Midjourney — for visual prototypes

We use Midjourney to quickly produce creative visual prototypes. When we're looking for a visual direction for a campaign, or need to quickly show a client a concept, Midjourney gives us a starting point within minutes — which our creative team then refines.

5. Runway — for video creative

Runway is our accelerator for video content. It helps us produce short videos for social media where traditional video production would be too slow or too expensive for the task at hand.

6. ElevenLabs — for audio-based content

ElevenLabs is our tool for audio content. When a video needs a voiceover, or we're producing audio-based content, this is what gives us quality sound — fast, in multiple languages, without a studio.

The point isn't the tool — it's the pipeline

If you just look at the list, you see six separate tools. But the real value lies in how they build on each other within a client project: with Claude we shape the strategy and core messaging, with ChatGPT we quickly generate variants, Midjourney and Runway produce the visual and video material, ElevenLabs provides the voice, and Manus ties together the multi-phase parts.

It's this chain that delivers the 30–50% speed-up — not any single tool on its own. And that's exactly what an SME can build for its own company too: not by searching for one miracle tool, but by building a process where each tool accelerates its own phase.

It's worth adding: all of these tools have only really become usable for actual work in the past 1-2 years. Anyone just starting to get familiar with them now isn't behind — they're right on time.

Curious how a similar AI pipeline could be built for your own processes at your company? Request a free 30-minute consultation — we'll show you where to start.